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Tuesday, January 26, 2010

Toralf Sandåker: Background and CV

Work experience

Technical Editor
2001/03 – 
The Fotografi Magazine, Oslo. Trade press articles, interviews, product reviews, news and web page contributions.
Regular freelance
2000/02 –
Trade Magazine AGI Norge/Norsk Grafisk Tidsskrift. Trade press articles, interviews, news.
2000/01 –
Founder and owner. Offering services in the fields of digital technology, photography and media; Writing, visual design and production, consulting.
Consulting, sales and marketing,
1989/01 – 1999/07
Senior consultant, sales representative and marketing manager for Scandinavian companies serving the graphic arts, media and news industry. Areka Data, Sandefjord, Ra Data, Drammen/Oslo, Digital Zone International, Aarhus, Denmark.
Professional training
1989 – 1998
Trainer and course developer, Norwegian Institute of Graphic Arts Research and Education, GI, Oslo (predecessor of the Norwegian Institute of Graphic Media,IGM).  
Graphic Designer and Art Director 
1982 – 1990
Several posistions as Art Director in Norwegian ad agencies, as well as own graphic design company—mostly business-to-business advertising and editorial design.
Desk journalist and editorial designer
1981 – 1982
The weekly news magazine Ny Tid, Oslo.
Graphic design
1980 – 1981
Graphic designer in a commercial printing company, Aktietrykkeriet-Oslo.
Sales and marketing, book publishing
1979 – 1980)
Pax Forlag, Oslo.
Part time deputy editor, magazine
1977 – 1979
Miljømagasinet (Pax Forlag), Oslo.
Printer's assistant
1976 – 1977
Tønsbergs Aktietrykkeri, Tønsberg (Tønsbergs Blad).

Education and courses

Intensive German language course
3 weeks full-day intensive German language course for journalists at the Goethe-Institut Berlin.
Non-fiction writing
Bachelor level exam in non-fiction writing at the Vestfold University College.
Repro qualification
Qualified repro and production supervisor for Norwegian ad agencies.
Theatre studies
1977 – 1979
2 years Bachelor level studies in theatre science, University of Oslo.

Training and speeches

Trainer, developing courses and documentation 
1988 –
A variety of courses and speeches on market communication, graphic design and production photography and media technology.

Technology experience

Media technology and creative work Photography, digital repro, prepress, colour management systems, proofing and web publishing. Many years practical experience with offset and digital printing, some experience with film, video, screen printing and finishing.
Software   Expert skills with Adobe InDesign, Photoshop and Lightroom, solid experience from WordPress, Acrobat, QuarkXPress and Microsoft Office.
System solutions   Visual asset management, prepress and workflow systems. Storage and archiving systems.
Hardware and plattforms Expert skills in administration and using of Mac and PC/Windows systems, some Unix experience, user of computers since 1980.
Online media Excellent skills in blogging, social media, web publishing for PC/Mac, tablets and smart phones.
Expert skills with scanners, photo printers and digital cameras.

Representative positions

Board member
2008 -
The Freelance section of the Norwegian Union of Journalists, NJ (IFJ). Deputy member of the board 2006-2007
Photo panel member
2006 -
EISA—European Imaging and Sound Association. Member of the Photo panel 2006-
Board member, vice chairman and representative
1984 – 1988
Norwegian Graphic Designers (NGD, now GRAFILL), Oslo. Several positions in negotiations and copyright holder associations such as Kopinor, Norwaco etc.

Publications and speeches 

Co-author, trade book - 1996 «Bli sett på Internett», Teknologisk Institutt, Oslo. Chapter on web design (47 pages).
Articles and speeches
1988 –
Ca. 150 pages trade press articles annually, in addition to several contributions to magazines, newspapers client magazines etc. Seminars and conferences on media technology, photograhy and graphic arts.


Translates into and from Norwegian and English, and from Swedish and Danish My primary language is Norwegian, but I speak and write English fluently and have a deep understanding of other Scandinavian languages. A good understanding of German, as well as a little French, Spanish and Greek.

Family, hobbies 

Family and children Married, two children from previous marriage.
Hobbies and passions Photography, art, theatre, music, cinema, literature, travel and gastronomy.
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